Original Content

Content is your currency.
Your customers give you their time in exchange for your value.

Original Content

What is original content?

Original content is both content that is completely original, and content that maybe isn’t new, but that needs to be presented in a way that feels new and fresh. 

Why do we create original content?

Not so long ago, Google really liked and would actually boost articles that were relevant and up to date. Those days are over. Now, Google is looking for specific, quality content that can’t be found anywhere else. Original content can do the following things:

  • Boost your search engine ranking
  • Create a stronger internet presence
  • Better connect with your audience
  • Create more sales leads

That why our team of creative writers compose original content that follows the Content Guidelines outlined by Google and that keeps people engaged. We understand the delicate balance between original, binge-worthy content and the SEO structure that follows your Marketing Strategy. Our creative writers stay on top of the latest data and proven techniques to organically increase visitor engagement.

What original content means for your business

Having original content ensures you get the most from your marketing money and effort. Increasing your search engine ranking, connecting with your audience and creating more leads ultimately means more customers.

Going beyond the actual content

It’s not just your content that matters, it’s how it all works together across all your channels. You have to think about more than just your Google search ranking. Your offline and online marketing must be consistent and support each other. Your marketing is not going to be as effective if your website is amazing, but your offline brochure is a dud.

You need original content anywhere and everywhere someone can come across your business, brand, product, and services, including:

  • Inbound Marketing Platform
  • Social media
  • Blogs
  • Videos
  • Webinars
  • Brochures
  • Live events

Have you ever seen an inspiring quote someone posted and then left that page to find more from the person that made the quote?

Yeah, your customers do too.

What Our Clients Are Saying

Travis and Kimberly

Amy

Crow’s Nest

 

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