Custom Website Development is the alternative to our Basics plans, which will satisfy most small businesses. The Business Basics and eCommerce Basics plans have marketing capabilities, content management system, social media integration, easy-to-use page builders, e-commerce, and many more features. However, some businesses need to go beyond the capabilities of our Basics plans. They need a tailor-made website to offer the competitive features their customers demand and the functionality to meet their business operations. Custom web development can be as small as integrating with a third-party system to build a scalable enterprise system that powers every aspect of a business.