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Using ChatGPT to write content

In a previous post, I explored the capabilities of text-generating AI by utilizing it to compose an article on the subject. This time, I’ll walk you through the steps to generate short- or long-form content. I’ll use the humble coffee cup as my thematic jumping-off point, aiming to bring a fresh perspective to the topic. But before diving in, let’s get familiar with some key terms:

  • ChatGPT: The AI model powering this article. While it excels at text generation, it’s not designed to create visual content. I’ll delve into other AI models with those capabilities in future articles.
  • Prompts: The instructions or questions you feed into the AI to guide its output. Prompts are usually framed in natural language for ease of communication.
  • Natural Interaction: Engaging with AI in a conversational manner might seem odd to some, but I find it helpful to imagine I’m texting a human. This helps me phrase my prompts clearly, though the AI is pretty forgiving of typos, as you’ll see later. Don’t be surprised if you catch yourself being polite, saying things like “please” and “thank you.”

The Coffee Cup Experiment:

I left the following conversation with ChatGPT unedited, save for some formatting to fit this article. Neither grammar nor spelling has been corrected. Next, you’ll read a direct transcript of my interaction with the AI, typos, and all.

My Prompt

I need to write an engaging article about coffee cups, and I need some ideas for unique coffee cup topics that nobody has thought of before. I need 5 bullet point only ideas that will spark someone;s interest


Certainly, here are five unique topics about coffee cups to help spark interest:

The Impact of Coffee Cup Design on Mood: How Different Shapes, Sizes, and Colors Affect Your Morning Ritual.

A Brief History of the “World’s Worst Coffee Cup”: The Story of a Design So Unpopular, It Became a Collector’s Item.

The Evolution of Coffee Cups in Popular Culture: From TV Show Merchandise to Memes and Viral Trends.

Coffee Cups as Investment Pieces: The Rising Trend of Limited-Edition Cups from Artisans and Designers.

The Future of Coffee Cups: How Sustainable and Tech-Integrated Cups are Changing the Way We Drink Coffee.

I hope these ideas provide some inspiration for your article!

My Prompt

Please create an outline for idea 2


Certainly! Here’s an outline to help you flesh out the topic “A Brief History of the ‘World’s Worst Coffee Cup’: The Story of a Design So Unpopular, It Became a Collector’s Item.”


Hook the reader with a question or intriguing statement about unpopular designs that gain cult status.

Briefly introduce the concept of the “World’s Worst Coffee Cup” as a design so disliked that it became a collector’s item.

The Origin Story

Discuss the designer or company behind the infamous cup design.

Delve into the original concept and how it was supposed to revolutionize the coffee cup market.

The Launch and Initial Reception

Describe the launch campaign for the coffee cup.

Share early reviews and consumer feedback, emphasizing why it was poorly received.

The Turning Point: From Failure to Cult Status

Discuss the point in time when people began to appreciate the design ironically.

Include interviews or quotes from people who began collecting the cup.

The Collector’s Market

Explore the current value of these cups and how it has increased over the years.

Discuss the communities or forums where people trade or discuss these cups.

Impact on Design Philosophy

Examine how the failure and subsequent cult status of the cup influenced design philosophies, both for the original company and for product design in general.


Summarize the fascinating journey of the “World’s Worst Coffee Cup” from an unpopular design to a sought-after collector’s item.

Pose a thought-provoking question or statement to leave the reader pondering the strange dynamics of design and popularity.

I hope this outline helps you in crafting an engaging and informative article!

My Prompt

Please write the introduction


Absolutely, here’s a sample introduction for your article on “A Brief History of the ‘World’s Worst Coffee Cup’: The Story of a Design So Unpopular, It Became a Collector’s Item.”


Have you ever looked at a product and thought, “Who in the world approved this design?” Every so often, a creation comes along that defies logic and taste—only to find itself ironically cherished by a select few. Welcome to the paradoxical world of the “World’s Worst Coffee Cup,” a design so universally panned upon its debut that it’s now become a peculiar treasure in the collector’s market.

This is no ordinary tale of failure turned into triumph. Rather, it is a story that explores the whimsical turns of design, consumer taste, and how something so terrible could become, against all odds, endearing. Prepare to delve into the curious journey of a coffee cup so unsightly that it has captured hearts, for better or worse.

I hope this sets the tone for an engaging and captivating article!

My Prompt

Is this based on a true story?


No, the concept of the “World’s Worst Coffee Cup” is fictional and created for the purpose of providing you with a unique and engaging article idea. The introduction and outline are also crafted in line with this fictional concept to help you write a compelling article. However, you can certainly use this premise as a springboard for discussing real-life examples of products that were initially unpopular but later became collector’s items or gained cult status.

My Prompt

Please rewrite the introduction. Make the tone of voice casual, with a little sarcastic humor thrown in for fun


Certainly, here’s a rewritten introduction with a casual tone and a dash of sarcastic humor:


Ever looked at a product and thought, “Wow, that’s so bad it’s good”? No? Well, sit tight, because you’re about to meet the coffee cup that’s basically the “so-bad-it’s-iconic” poster child of drinkware. Introducing the infamous “World’s Worst Coffee Cup”—yes, that’s its unofficial title. This cup was so, let’s say, “unique” in its design that people actually took a second look, shook their heads, and then—wait for it—started collecting it. No, seriously.

This isn’t your run-of-the-mill “ugly duckling turns into a swan” story. Nah, this is more like an “ugly duckling turns into…an even more fascinatingly ugly duckling that everyone suddenly wants a selfie with.” So, grab your favorite (hopefully better-designed) coffee cup and get ready to dive into the story of the world’s most lovably terrible cup design.

I hope this version adds a fun and engaging twist to your article!

My Prompt

I need to post about this on Instagram and facebook. I need text content for both. I want to use emojis for the instagram post, but keep the Facebook one limited to text only


Of course! Here’s how you can tease your upcoming article on both platforms.


“🚨 New Article Alert! 🚨 Ever sipped coffee from a cup so bad it’s good? ☕️😂 Get ready to meet the world’s most ‘iconically terrible’ coffee cup. We’re diving into how something so awful became a legit collector’s item. 🤷‍♀️🏆 Trust me, you won’t want to miss this story—it’s a hot mess that somehow turns into a hot treasure. 🔥💎 Click the link in bio to read! 📖 #CoffeeCupFail #CollectorItem #SoBadItsGood”


“New Article Alert! Have you ever come across a design so terrible that it’s actually amazing? Prepare yourself for the story of the ‘World’s Worst Coffee Cup.’ This is not your typical redemption tale—this cup goes from being a laughingstock to a sought-after collector’s item. Curious? We thought so. Click the link to dive into this fascinating journey. #NewArticle #CoffeeCup #DesignFail”

Feel free to adjust the text to better match your brand’s voice or add any additional hashtags or mentions you see fit. Happy posting!