Marketing Funnel – The Consideration Stage
At this stage, you have potential customers that are aware of the brand and the value it provides, but they probably need more time to be ready to buy. What’s next? You need to build interest in your product or service. That’s the goal of the consideration stage. The potential customer knows little about your […]
Marketing Funnel – The Conversion Stage
Think of conversion as the process of getting a potential customer to take the desired action. This could be to make a purchase, sign up for a consultation, or even register as a volunteer. We’re going to focus on online purchases. This should be an easy process. Related Article: Introduction to the marketing funnel But […]
Introduction to the marketing funnel
A marketing funnel may sound complicated, but it is simply a framework for the customer journey. It shows the process of taking people unfamiliar with your products or services and ultimately converting them into paying customers and brand enthusiasts. Marketing funnels help businesses accomplish their goals. Goals can be new customers, profit, revenue, or something […]
Interruption and Permission Marketing
You know what it’s like… You’re watching an excellent or exciting movie on TV, and in the middle of a great scene, “SURPRISE” –a commercial break. If you’re anything like me, you find it incredibly annoying. You are immediately pulled out of the story. That commercial break is a form of interruption marketing. This article […]
When it comes to your website software, should you do it yourself?
When building a website, most of us have a pretty good idea of what we want it to look like and the type of content that it will contain. But then what? Any business website needs to “do something.” From lead capture to sales to personalized content, your website will need some software to make […]
Ten things you need to know about hacking
We hear stories about hacking all the time. For anyone with a website, hacking is a scary thought. But few truly understand what hacking is, why it happens, and the consequences beyond the inconvenience of a down site. Hacking attempts happen all the time. This article explains ten things you need to understand about hacking […]
Ten Tips For Growing Your Business
1 – Expand on what you already offer Whether you sell products or services, there’s almost always the opportunity to add something more. That’s great, because its usually easier up upsell or cross sell existing customers than getting new ones. More products and services also means you will appeal to more people. How to expand […]
Talk to an Accountant
Tax structures, laws, and requirements can be complicated and confusing, and each business structure has its own requirements and limitations. We recommend you speak with an accountant who understands a new business’s needs. You will want to get information and make choices, including: Accounting software – Quickbooks, Wave, etc. Tax structure – Which is […]
SBA Loans
The SBA does not lend money. Instead, they work with lenders. An SBA loan is when the SBA guarantees/secures the loan for up to 80% of the total value. This can be the deciding factor for a lender as the SBA is taking on the responsibility for the loan should you default. While this can […]
Setting Up a Business Bank Account
Opening a bank account Whether you open a business account at a traditional bank, credit union, or online bank, there are several things you should consider: Check Fees – Even when paying yourself, an employee, or a contractor Transfers – Is it possible to make instant transfers, or are there costs or amount limits? Minimum […]
